"Make it like Apple"
A reference like “make it like Apple” is the starting point, not the answer. It's why so many digital platform brands invest in motion and still end up looking like everyone else.
What intentional motion looks like in practice.
Most brands already have some motion assets. What's harder to build is motion identity. The thing that makes everything feel like it came from the same place, even when different teams produced it. When motion has intention, it builds personality. Get that consistent across touchpoints and that’s the difference between a brand that's noticed and one that's remembered.
Motion Array
Marketing Promo
Helping Hands
Motion Array had a genuinely open brief. "Just make it memorable, make it ours." After some very enjoyable R&D, we landed on the helping hand. Cursors as the creative team, hands as the platform, moving through the library together. A concept that shows what the product does by showing how it feels to use it. Nobody else in the category was doing it, and that was the point.
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Public
Broadcast Advertising
Clear As Glass
For Public, the task was articulating transparency and trust for an investing platform across broadcast and digital. The answer wasn't another UI walkthrough to make it clear. It was glass. A material that expressed the brand's values without a single word of explanation (this was long before Apple's Liquid Glass too!).
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Frontify
Motion Toolkit
Craft At Scale
Frontify's challenge was different. How do you produce work that feels intentional at scale? We built a motion toolkit that lets internal teams and freelancers produce work that's unmistakably Frontify - without needing us in the room every time. In their words, "Everyone is obsessed with the videos and they just want more."
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See our portfolio.
The motion-first conversation.
Most creatives are managing two briefs simultaneously - an internal one for stakeholders and an external one for partners. We can help with both. Not just executing the brief, but digging into it, asking questions and building from there. The work you commission next can be the foundation of something that outlasts a single video. If that gap’s one you recognise, we'd love to help.
“Everyone is obsessed with the videos, and they just want more and more, so that's always good.”
Amy Doyle
Senior Manager Product Marketing
Frontify
"We really appreciated all the effort and creativity that went into this project, it was such a pleasure, and the final result looks amazing! We hope to collaborate again very soon..."
Lilach Cohen
Creative Producer
Artlist
"The entire team at Buff are great! They're smart, nimble and creative. We're so happy with how everything turned out. Thank you!"
Priscilla Colón
Head of Post Production
Bindery
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