Broadcast Advertising

Broadcast & Digital Adverts for Public

Client | Public
Agency | Bindery
Production | Buff
Design & Animation | Buff

Producing high-impact 3D broadcast advertising and digital TV ads for Public.com.

Public is an investing platform that allows people to invest in stocks, ETFs, treasuries, crypto, art, collectables, and more – all in one place.

The Challenge

We partnered with the agency Bindery to produce a series of TV ads for Public. The client wanted the broadcast and digital ads to promote the platform and ultimately get more users. The brief was to create a dynamic visualisation of Public’s core investment values and share its sophisticated capabilities.

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The Solution

,Bindery came to us with scripts and some visual guidance for the videos. From here we developed the animation design, using the glass texture to reflect the client’s core values of transparency and trust. Bold, expressive type was something the client was looking for and we chose to keep the animation dynamic without making the app feel too complicated.

Public was undergoing a brand refresh in parallel to the animation production, so we needed to ensure we were matching the new brand elements as they were being produced. We replicated the 3D elements from their new assets and animated the platform’s UI to make the piece feel modern and seamless.

The videos were designed to showcase the accessibility, diversity and features of the platform. The intro and outro are the same for each deliverable, with the middle section highlighting something about the app.

Deliverables:

4x 30s animations

Public.com TV Ads is a series of broadcast and digital animations produced by Buff Motion for Public, an investing platform that enables users to invest across stocks, ETFs, treasuries, crypto, art, and collectables within a single platform. Brighton-based studio Buff Motion, a certified B Corporation, was engaged through creative agency Bindery to handle design and animation for the campaign, with Bindery providing the initial scripts and visual guidance. The studio developed the animation design around a glass texture treatment chosen to reflect Public's core brand values of transparency and trust, pairing this with bold, expressive typography and a dynamic but accessible visual register. A concurrent brand refresh at Public required Buff Motion to match newly produced brand elements in real time, including the replication of 3D assets and the animation of the platform's UI to achieve a modern, seamless result. The final deliverables comprised four 30-second animations, each sharing a consistent intro and outro with a unique middle section highlighting a distinct aspect of the app. The campaign was featured by the motion design publication Motionographer.

The Impact

The final delivery provided Public.com with a suite of premium, high-converting broadcast advertising and digital video assets designed to scale user acquisition. By translating a complex fintech app interface into clear, modern UI animation, the campaign successfully showcased the platform’s accessibility and sophisticated features. The high production value of the 3D graphics and typography garnered industry acclaim, securing a prominent feature on the renowned animation and motion design blog Motionographer and delivering a seamless product launch for our agency partners.

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Public.com TV Ads

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