We partnered with the agency Bindery to produce a series of TV ads for Public. The client wanted the broadcast and digital ads to promote the platform and ultimately get more users. The brief was to create a dynamic visualisation of Public’s core investment values and share its sophisticated capabilities.
Bindery came to us with scripts and some visual guidance for the videos. From here we developed the animation design, using the glass texture to reflect the client’s core values of transparency and trust. Bold, expressive type was something the client was looking for and we chose to keep the animation dynamic without making the app feel too complicated.
Public was undergoing a brand refresh in parallel to the animation production so we needed to ensure we were matching the new brand elements as they were being produced. We replicated the 3D elements from their new assets and animated the platform’s UI to make the piece feel modern and seamless.
The videos were designed to showcase the accessibility, diversity and features of the platform. The intro and outro are the same for each deliverable, with the middle section highlighting something about the app.
4x 30s animations