Frontify Motion Toolkit

Branded Motion Toolkits

Client | Frontify
Production | Buff
Design & Animation | Buff

Frontify is the leading brand management platform. Their Digital Asset Management (DAM) simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

The Challenge

As Frontify prepared to unveil its updated product positioning, the brand-building platform faced a familiar challenge: how to produce high-quality product videos quickly, without sacrificing design integrity or brand clarity. The solution? A modular system.

Frontify’s marketing and design teams needed a scalable way to respond to video content requests, from sales to product marketing to customer success, without reinventing the wheel each time. In collaboration with Buff, they set out to build a motion-first toolkit that could do just that: support internal creators, safeguard brand consistency, and flex across a wide range of use cases.

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“We get so many requests from different commercial teams. The ability to increase the velocity we turn stuff out was a big reason we wanted the toolkit.”

– Senior Manager, Frontify Product Marketing

The Solution

We began by working closely with Frontify’s team to explore creative directions and stress-test how the system would need to perform across real-world scenarios. The early phase focused on aligning on outcomes: defining clear performance goals while exploring visually bold but technically achievable solutions that reflect the Frontify brand with clarity and polish.

From typography to transitions, the toolkit defines how the Frontify brand moves. Built in After Effects with in-house usability at its core, it includes:

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Text and type systems that ensure legibility, pacing, and tone
Structured layouts tailored to platform features like DAM, templates, and editor views
2D and 3D idents that frame content and visualise real-world brand applications
Product flows with just enough detail to educate without overwhelming

The result is a system that doesn’t just look like Frontify, it behaves like it too.

Importantly, this wasn’t a static handover. We collaborated iteratively with Frontify’s brand and creative studio teams to ensure the toolkit was both future-proof and frictionless. Every asset and structure was designed to evolve, giving designers, freelancers, and content teams the ability to produce high-quality video content without compromising consistency or speed.

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The Impact

Since its launch, the toolkit has enabled teams to work faster while staying fully aligned with the brand. It’s already been used to create product videos for Frontify’s website and social channels, prompting a wave of enthusiasm across internal teams.

The growing demand signals a system that’s doing its job of enabling scalable content creation without the cost of bespoke production for every request.

The toolkit delivers creative efficiency at scale, adding long-term value with every new use. More than just a collection of assets, it’s showing how motion can function inside brand-led organisations not as an afterthought, but as a foundational part of how the brand communicates.

“Everyone is obsessed with the videos and they just want more.”