Branded Motion Toolkits

Building a brand motion toolkit for Frontify

Client | Frontify
Production | Buff

A scalable system empowers Frontify's global team.

A scalable system empowers Frontify's global team. As the leading brand management platform, Frontify simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

The Challenge

As Frontify prepared to unveil its updated product positioning, the brand-building platform faced a familiar challenge: how to produce high-quality product videos quickly, without sacrificing design integrity or brand clarity.Frontify’s marketing and design teams needed a scalable way to respond to video content requests without reinventing the wheel each time

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The Solution

We began by working closely with Frontify’s team to explore creative directions and stress-test how the system would need to perform across real-world scenarios.

From typography to transitions, the toolkit defines how the Frontify brand moves. Built in After Effects with in-house usability at its core, it includes:

Text and type systems that ensure legibility, pacing, and tone
Structured layouts tailored to platform features
2D and 3D idents that frame content and visualise real-world brand applications
Product flows with just enough detail to educate without overwhelming

The result is a system that doesn’t just look like Frontify, it behaves like it too.

The Impact

Since its launch, the toolkit has enabled teams to work faster while staying fully aligned with the brand. It’s already been used to create product videos for Frontify’s website and social channels.

The toolkit delivers creative efficiency at scale, adding long-term value with every new use.