Broadcast Advertising

Animated broadcast advert for world of books

Client | World of Books
Production | Buff
Script | Deej Johnson
Design & Animation | Buff
Sound Design | James Locke-Hart

Crafting a high-impact broadcast TV advert for Ziffit's trade-in app.

Ziffit is the easy way to sell your books, DVDs, CDs and games online.

The Challenge

Ziffit (part of World of Books Group) re-commissioned us to write and produce their new broadcast and pre-roll advert to promote their trade-in app. This is our third commission from Ziffit, and they were looking for an evolution of the previous campaigns we’d created using the same 3D character style.

No items found.

The Solution

To bring richness and production value, we decided to work in a 3D style. We designed a suite of colourful characters which have been updated and refined over the campaigns, extending to a child and a cat.

We carefully crafted the script and directed the voiceover artist who delivers it brilliantly. The same artist has voiced all of the campaigns, and we’ve also kept the same music track throughout to help build brand recognition.

We enjoyed adding moments of humour through the animation storytelling. The new campaign was delivered as 30s only based on performance data.

The Ziffit animated TV ad is a broadcast and pre-roll advertisement produced by Buff Motion for Ziffit, the trade-in platform operated by World of Books Group that enables users to sell books, DVDs, CDs, and games online, representing the third commission Buff Motion had completed for the brand. Brighton-based Buff Motion, a certified B Corporation, handled design, animation, and script in-house alongside copywriter Deej Johnson, with sound design by James Locke-Hart. The campaign continued an established 3D character style, evolving a suite of rounded, colourful characters originally developed across previous campaigns to now represent two primary user personas: the avid book reader and the clutter-clearer, with the character cast extended to include a child and a cat. The consistent use of the same voiceover artist and music track across all three campaigns was a deliberate decision to build brand recognition over time. Performance data informed the decision to deliver the new campaign as 30-second format only, having previously produced both 10-second and 30-second variants. Patrik Öqvist, Chief Marketing Officer at World of Books Group, confirmed the ads were delivered on budget, ahead of schedule, and to an outstanding standard. The first campaign in the series aired in the UK in 2019, followed by a revamp in 2021 and this third version in 2023.

The Impact

After the success of the first campaign which aired in the UK in 2019 and a subsequent revamp in 2021, we were asked to produce a third version for 2023. It was a great pleasure to work with the fantastic team over at World of Books who are now a certified B Corp.

No items found.

"We are delighted with the quality and impact of the ads that Buff have written and produced for us. We came in on budget and ahead of schedule with outstanding ads."

World of Books
Chief Marketing Officer
World Of Books Group

Next Project

Woom Motion Toolkit
Motion toolkit for Woom's 10th anniversary campaign. Scalable After Effects system for multilingual, multi-format branded video content.
View Project
Animated TV Ad for Ziffit

Want to know more about broadcast advertising and whether it's right for your brand? Find out more here!

Leave us with your email to
get updates from the studio
© 2025 Buff Motion Limited.
Privacy Policy