We were approached by the team at Well Done Marketing to develop a bespoke character and a series of illustrations for Hancock Health. The brief was to create a frog character based on a health-related backstory who would become the mascot for their employee ambassador programme. The final character would be used on internal comms and newsletters.
“I've now worked with Buff for 2D animation and 3D modelling projects and both were extremely smooth experiences." Chad Wysong, Production Designer at Well Done Marketing and agency contact for the project.
The project began with a thorough R&D phase where we explored potential directions and approaches. After producing a series of 2D character mockups, we agreed on the direction and moved into 3D development.
We delivered a hero image of the frog character Hank in his ‘pad’, followed by a series of character poses and props to help tell his story. We also created a short animation of Hank waving because we couldn’t resist!
The final delivery was a series of 3D illustrations at print resolution.