Postnatal Wellbeing Video

Awareness Videos

Client | Dr Holly Smith PhD, UCL
Production | Buff
Script | Deej Johnson
Design & Animation | Buff
Sound Design | James Locke-Hart

Dr Holly Smith PhD from University College London (UCL) is researching the post-pregnancy journey with a view to influencing policy.

The Challenge

We partnered with Dr Holly Smith PhD to produce an animation to raise awareness about mental well-being after childbirth. The video was designed to be shared by GPs and consultants to new parents. The hope for the project was that it would encourage more conversations and ensure more people get the support they need.

"I have received so many compliments on the video and I am absolutely thrilled with it. It has far exceeded all my expectations."

The Solution

We used 3D character animation to create a soft, relatable design and colour palette to help soften a topic that can be triggering. We needed to create a character design with enough detail to show a range of emotions. The first version was run through a focus group and we had feedback that the colours were too dark, so we made some adjustments to the palette and script to create the final version.

The final delivery was a 60 second animation for use online and shared via healthcare professionals.

The Impact

“The whole team at Buff are diligent, attentive, creative and extremely talented. The team will keep you updated on all aspects of the project as they are happening, and is passionate about supporting you with your vision/goal. The finished animation beautifully balances the sensitive topic with an engaging and interesting design. I have received so many compliments on the video and I am absolutely thrilled with it. It has far exceeded all my expectations.”