Bringing static poster designs to life through playful kinetic typography.
Dotto is a Manchester-based creative studio founded by type artist and designer Dani Molyneux. They produce typography for thought, using words and a playful graphic style to create a sense of something bigger.
The Challenge
This was a self-initiated project with the goal of bringing some extra magic to a set of pre-existing posters, designed by Dotto.
The posters were originally created to inspire thought and positive change through typography. Through motion, we have given them a life outside of their printed form and our hope is that they will reach a wider audience online. We’ve now created 7 loops, and counting… The intention is to keep this collaboration ongoing, so watch this space!
The Solution
We wanted to create an animation style that naturally continued across a series of animations. The biggest challenge was taking portrait posters and making them work for social video content. To some extent, we took into account the message and inspiration for the piece to influence the way it’s animated. Because the designs use flat colour, we took the decision to create them as GIFs. This keeps the image crisp as they’re not having to be compressed by a platform’s uploader in the same way a video file would be.
The Impact
The ongoing collaboration successfully adapted static, flat-color artwork into dynamic social media content, greatly expanding the audience reach of the original designs. By rendering the final loops as optimized GIFs, we ensured the artwork remained crisp, colorful, and completely uncompromised by social media compression. The project generated notable industry buzz, securing a feature article in Creative Boom and showcasing how kinetic typography can amplify powerful messaging in the digital space.
"Working with Buff has been an excellent experience. The team are lovely and the work was beyond my expectations. I was blown away by the imagination and playfulness they breathed into my typography through animation. Would highly recommend, and look forward to working with them again."
Dotto
Next Project
Wondering if online videos might be useful for your brand? Find out more about them here!
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