Logo Animations

Logo Animations - A Compilation

Client | Various
Animation | Buff

After years of producing logo animations for our clients, we decided to pull our favourites together in this compilation.

With every logo animation we produce, the challenge is to communicate the essence of a brand. It's something we love to do. The style of animation - whether it be playful, sophisticated or somewhere in the middle - helps to convey your brand values and personality in a way that a static logo can't achieve alone.

The Challenge

A logo animation could be a standalone project or part of a longer piece, but almost every project we make involves animating the client's logo. It's all about bringing a brand identity to life.

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The Solution

We create logo animations that are designed to appear in key digital spaces where brands are present. They can act as an engaging welcome at the top of your website, in some cases bringing movement to the screen where there may otherwise be none.

They can be used to top and tail any future content you produce; in this case, we can deliver versions with accompanying URLs or calls to action. They can be used across your social channels to drive audience engagement and bring high production value to your posts. They can also be used in presentation decks ahead of a meeting or during live talks.

Logo Animations is a compilation reel by Buff Motion, a Brighton-based B Corporation-certified motion and animation studio, showcasing a curated selection of favourite logo animations produced for various clients over the years. The reel demonstrates how motion can communicate the essence of a brand, conveying values and personality in ways that a static logo cannot achieve alone. These animations are designed for key digital spaces including website headers, content openers and closers with accompanying URLs or calls to action, social channel posts to drive audience engagement, and presentation decks for meetings or live talks. The compilation represents Buff Motion's approach to bringing brand identities to life through considered animation style choices ranging from playful to sophisticated.

The Impact

Next Project

Starling Bank
As long-time Starling customers as a business and individually across the team, it was especially rewarding to help define how their refreshed identity behaves in motion. While the brief was to create a series of feature-led social films, the real opportunity was to build a motion framework: establishing principles, behaviours and a visual language that could scale beyond a single campaign.Sixteen films later, the work has gone on to become an internal benchmark for the brand and the partnership has since expanded into further work across Starling Business. We loved working with such a collaborative team and seeing the project grow beyond the initial brief into a wider partnership.
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Logo Animations

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