Animated Brand Launch for Fresco
Marketing Promos
Fresco is the all-in-one platform for seamless connected cooking.

The Challenge

Fresco is the all-in-one platform for seamless connected cooking. Over the years, the company has developed into smart kitchen technology from its original kitchen scales product. They wanted a video for the unveiling of their new brand name and design. The brief was to create something visually clean and punchy that clearly reflected the script, and help create a buzz around the re-launch.

"We were very happy with the final product and it perfectly communicated the high energy and playfulness that we wanted our new Fresco brand to convey."

The Solution

Fresco supplied the script and brand guidelines for us to begin work. From this, we developed the storyboard and animation look & feel. The brand lent itself to working in a simple 2D style, which also worked for the ambitious deadline. Fresco’s clean and minimal brand graphics inspired the design for the scene layouts, helping to set the style for future videos.

We worked on creating a characterful animation style to portray the new brand tone in motion. We used text on screen throughout the animation while incorporating iconography, photography from their pre-existing stock library and playful transitions to tie it together.

The final delivery was a 60 second animation for use online.

The Impact

“Buff is an incredibly professional and talented team to work with. We were very happy with the final product and it perfectly communicated the high energy and playfulness that we wanted our new Fresco brand to convey. The visuals were stunning and there was a great balance between animation and photography that gave the video an extra edge. Everything was delivered on schedule with sufficient turnaround times for feedback.”
Alison Trueick
,
Growth Marketing Manager
Fresco

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