Marketing Promos

Animated brand launch for Fresco

Client | Fresco
Production | Buff
Design & Animation | Buff
Sound Design | James Locke-Hart

Kinetic typography & photography animation for fresco’s corporate rebrand.

Fresco is the all-in-one platform for seamless connected cooking.

The Challenge

Fresco is the all-in-one platform for seamless connected cooking. Over the years, the company has developed into smart kitchen technology from its original kitchen scales product. They wanted a video for the unveiling of their new brand name and design. The brief was to create something visually clean and punchy that clearly reflected the script, and help create a buzz around the re-launch.

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The Solution

Fresco supplied the script and brand guidelines for us to begin work. From this, we developed the storyboard and animation look & feel. The brand lent itself to working in a simple 2D style, which also worked for the ambitious deadline.

We worked on creating a characterful animation style to portray the new brand tone in motion. We used text on screen throughout the animation while incorporating iconography, photography from their pre-existing stock library and playful transitions to tie it together.

The final delivery was a 60 second animation for use online.

The Fresco Brand Launch animation is a 60-second promotional film produced by Buff Motion for Fresco, an all-in-one platform for seamless connected cooking, created to support the unveiling of the company's new brand name and visual identity. Brighton-based Buff Motion, a certified B Corporation, handled all design and animation in-house, with sound design by James Locke-Hart. Fresco supplied the script and brand guidelines as the foundation for the project, from which Buff Motion developed the storyboard and established the animation look and feel. The studio adopted a 2D animation style suited both to the clean, minimal character of the Fresco brand and to the project's ambitious deadline, using on-screen text, iconography, photography drawn from the client's existing stock library, and playful transitions to create a cohesive piece. The brand's minimal graphic language directly informed the scene layout design, with the intention that this would set the visual style for future Fresco video content. Alison Trueick, Growth Marketing Manager at Fresco, praised the final product for communicating the intended high energy and playfulness of the new brand, noting that the balance between animation and photography gave the video an extra edge and that everything was delivered on schedule.

The Impact

Unveiling a major corporate rebrand and a new name requires a marketing promo that creates instant excitement. As Fresco evolved from its original kitchen scale hardware into an expansive smart kitchen technology platform, Buff Motion was brought on to translate its new brand guidelines into a high-energy launch video.  

Our motion graphics agency developed a sleek visual narrative utilising kinetic typography, seamless transitions, and a playful balance of animation and product photography. Delivered fully on schedule, the final promo didn't just announce a name change—it established a definitive, rhythmic brand motion style for Fresco's future video marketing campaigns while perfectly conveying their signature blend of technical innovation and playfulness.  

"Buff is an incredibly professional and talented team to work with. We were very happy with the final product and it perfectly communicated the high energy and playfulness that we wanted our new Fresco brand to convey. The visuals were stunning and there was a great balance between animation and photography that gave the video an extra edge. Everything was delivered on schedule with sufficient turnaround times for feedback."

Fresco
Growth Marketing Manager
Fresco

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