Bounc - Studio Film

Production | Buff
Sound Design | Pelican Sound

In between client projects, the Buff Motion team wanted to channel their energy into a creative experiment. The aim was to play with perception, specifically how materials, weight and physics can be subverted on screen, while also exploring the contrast between 2D and 3D design.

The Challenge

The project began with the idea of creating a tongue in cheek brand around a simple inanimate object like a rock. We called it Bounc, a playful name that gave personality to something so basic and crude. From that starting point, the work evolved into a series of short scenes where flat 2D textures collide with fully rendered 3D objects. By exaggerating weight, flipping expectations and breaking the rules of physics, we were able to inject humour and surprise into each interaction.

The Solution

The project was conceived and developed by our in-house team, while sound design was crafted by Pelican Sound. We set them the challenge of creating a soundscape that would bring the visuals to life and amplify the playful contradictions of the piece:

"The idea was to pair the animation with a playful, fluid sound palette that lets the ears anticipate what’s next while the visuals deliver, together shaping the full vision of Bounc."
— Stefan Kostaras, Pelican Sound

The sound became a crucial layer of the project. The mix of instrumentation with moments of restraint heightens the sense of uncertainty and adds another twist to how expectations are challenged. The audio not only reinforces the mood but also enriches the overall experience, making Bounc feel complete and immersive.

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The Impact

Bounc became a playground for curiosity-led making. It proved the value of carving out time for exploration around client work. The project not only stretched our technical and creative muscles, but also reinforced our belief in experimentation as a catalyst for fresh ideas and new perspectives.

We also made these project files available to download for the price of a coffee, so the motion community can peek behind the scenes, learn from our process, or remix them in their own way.

All proceeds go to support The Hummingbird Project, a Brighton-based charity supporting young refugees and asylum seekers through one-to-one help, youth groups, advocacy, and education.

We’re so grateful for the amazing response to the project. It was featured across several editorial platforms and even picked up a Video of the Day Award from Motion Design Awards.

Download the project files for Bounc via Gumroad here →

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"Buff were a real joy to work with. They are a talented bunch and know how to bring brands to life. As an internal design team, we understand that working with other motion designers can sometimes be tricky, but Buff were a pleasure to work with, and were great at responding to feedback and helping to narrow things down at every stage. Buff produced a series of logo animations and moving assets that have given our brand a new lease of life. They delivered a full kit of parts that we can now use to expand and enrich the UKTV Play brand for years to come."

Peter Allinson

Head of Design & Brand

UKTV / BBC Studios

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