BitGo Brand Launch

Marketing Promos

Client | BitGo
Production | Buff
Sound Design | James Locke-Hart

BitGo, the world’s leading digital asset custodian, secures over $100 billion in crypto for institutions across 90+ countries. BitGo is known for its unmatched security, regulatory compliance, and broad asset support, it works with some of the biggest names in finance.

The Challenge

The wider crypto industry has faced significant challenges around public trust, with volatility, security breaches, and regulatory uncertainty making it harder for companies to demonstrate stability. For BitGo, this meant that their brand refresh wasn’t just about looking modern and premium. It was about reinforcing their position as a safe, credible, and trusted partner for institutions worldwide.

With a new website on the way, high-profile industry events ahead, and a Times Square billboard slot booked, BitGo needed a motion-led solution that could amplify their updated brand while cultivating that all-important trust. The aim was to create something sophisticated and premium, but still clear and approachable for a B2B audience.

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The Solution

We began with a discovery phase to fully understand the refreshed brand and explore where motion could add the most value. Our approach combined the clean, modern foundations from their new identity with elevated 3D touches to bring depth and reassurance. These were introduced gradually to feel natural for existing audiences while enhancing perceptions of quality and security. We delivered...

Concepted, designed, and animated brand illustrations
Developing the static illustration style from the ground up before bringing it to life with motion, creating a distinctive visual language that works across all digital platforms.
A flagship brand video
Telling the BitGo story in a sharp, visually engaging way, ideal for conferences, online campaigns, and other high-visibility moments.
A Google Slides master template
In both light and dark themes, with embedded brand colours, four cover styles, and 20–30 layout options for consistent, polished presentations.

Throughout the process, we acted as partners in shaping how the brand could live and move, ensuring the visual and motion systems were both impactful and adaptable for future needs.

The Impact

“We love working with Buff - the teams' design and animation expertise paired with their stellar communication made this project a breeze. Buff never ceases to go above and beyond to impress clients - in fact, on their own accord, they integrated sound design to the spot to further elevate it. We've set a great flow on these Feature Drops and I can't think of anything we could improve on. For anyone looking to work with Buff, you can expect great animation, open and clear process/project management, and a team that takes great pride in their final product.”