Crohn’s & Colitis UK: ‘It Takes Guts’ Campaign Video

 
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Working closely with the team at Lark, we designed and produced this hero video for the It Takes Guts campaign for Crohn’s & Colitis; encouraging people to speak up about their condition. Working in an illustrative style, we were able to convey the emotional stories of three characters based on collected case studies. The animation finishes powerfully by revealing the people behind the narration, grounding the film in reality.

 

Collaborators:
Initial AD | Liangliang Luo
Animation | Buff & Chris Allen
Sound Design | James Locke-Hart

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We consulted on and attended the shoot, where the voiceover and interviews were captured. Working with Lark we were able to create and environment where the contributors felt at ease and so able to tell their stories.

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We went through our normal development stages to build out our concept and storyboards. From there we worked these up into our art direction for the whole video.

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We had great fun working on this project. We were able to try out some new techniques and build a fantastic extended production team. Most importantly of all though, the client was really pleased with the finished film…

Buff are real pros delivering real high-end products that are good value. They produced some excellent animations for Crohn’s & Colitis UK which bring a freshness, authenticity and dynamism to our work. Really easy to work with and a company that goes the extra mile to ensure excellent results.
— Andy McGuinness - CCUK
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